Detailed Notes on Johnnie Walker Blue Label Ultra
Detailed Notes on Johnnie Walker Blue Label Ultra
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To rejoice this technological breakthrough, only 888 constrained version bottles will likely be manufactured generating this an unmissable bit of historical past for collectors.
This new, light-weight bottle can be a thing of exquisite attractiveness; but far more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We're going to continue implementing these learnings throughout our vary, having extra progressive strides as we glance to the way forward for Scotch.”
Johnnie Walker’s five years of investigate and advancement have intended that the know-how acquired is staying applied over the number of Diageo merchandise.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been developed by adopting a take a look at-and-learn model, planning and Checking out without limitation and imagining what the future of lightweight luxury packaging could carry.
Global Design Director at Diageo, Jeremy Lindley who led the look challenge, reported, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the way forward for luxury. With other categories going toward lightweight – including eyewear and large-overall performance biking – we questioned irrespective of whether luxurious spirits could stick to suit. “We took our eyesight into a group of expert glassmakers and in the course of a five calendar year take a look at-and-find out procedure slowly learned how to produce sophisticated, light-weight glass.
From peaty whisky to fruity whisky, lean on our specialist insights to find the entire selection and character of different whisky flavours.
The end result is definitely an field-initially that, along with achieving exquisite magnificence, showcases what luxury, lighter-body weight, reduced-carbon bottles of the longer term could seem like. As Element of the Diageo Spirit of Progress motion plan, Johnnie Walker aims to decrease the weight of glass Utilized in its packaging; an ambition that is aimed toward reducing the quantity of carbon emissions affiliated with packaging.3 While the technology just isn't nonetheless available to launch bottles of this body weight at scale, forever, the information Johnnie Walker has garnered is by now becoming applied to lightweighting assignments through the Diageo portfolio.
Yes—this collectible edition could be requested on the web and transported securely to your door with signature confirmation.
With fewer than 888 bottles unveiled globally, Each and every bottle is separately numbered and offered in a luxury collector’s circumstance.
We are right here when you're ready to take the plunge with Johnnie Walker and find out cocktail recipes, new product launches and the most recent from our environment of whisky.
This can be a globally allocated launch made out of uncommon shares, which include whisky from ghost distilleries which might be no longer in Procedure. Below 888 bottles were built globally.
Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of appropriate within the UKIPO patent sign up, and intrigued parties are invited to ask for a typical royalty no cost, non-exceptional licence from more info Diageo.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
“We’re possibly about twelve months from Those people initial items hitting the marketplace because of the lightweighting system.”
That is a 1-off bottle for now illustrating the artwork in the probable, being a style experiment and redefining light-weight as luxury. We are going to continue to apply these learnings through the wider Diageo array.
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As well as this, for The 1st time in Diageo’s record, a license to our patent for gentle-fat glass beverage containers is going to be presented on the royalty-totally free foundation to all as a method to motivate progress in the broader market.